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Low-cost carriers bolster rewards programs.

Publication: Business Travel News
Publication Date: 25-SEP-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Several low-cost carriers in the past year have launched loyalty programs as a way to make their products more palatable to business travelers, according to analysis by IdeaWorks, a branding and marketing consulting firm. "Low-cost carriers are shedding their no-frills personalities and are adding amenities as competition increases with...

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