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Article Excerpt
Consumers searching through a health insurance Web site, past the physician directories, claim forms, and benefits summaries, may find something even more compelling: live-action surgery videos. The videos are designed to educate patients about their health and help them consider surgery with realistic expectations, according to the companies that create the videos and the insurers and employers making them available to workers. They are also designed to save money, the companies maintain. Health care administrators believe that the videos may persuade people to take better care of themselves, in an effort to avoid complicated, expensive procedures--or at least to ask physicians additional questions prior to agreeing to surgery.
Videos of surgery, some of which are live action, some animated simulations, can tell employees, "this is your future" if you maintain unhealthy habits, says Robert Meehan, director of compensation and benefits for Tempe-Arizona-based ASML US Inc., a unit of ASML Holding NV, a Dutch company, which makes machines for computer-chip manufacturing. About 1,000 of the...
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