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First Quality Hygienic Inc.

Publication: Chain Drug Review
Publication Date: 10-NOV-03 		Format: Online - approximately 661 words
Delivery: Immediate Online Access

Article Excerpt
First Quality Hygienic Inc. is a respected private label manufacturer that makes and markets a full line of incontinence and tampon products. Dan Murphy, the company's regional vice president of sales and marketing, recently sat down with Chain Drug Review to discuss how First Quality interacts with its retail partners.

Q. How important is private label to chain drug retailers?

A. The contribution of private label to chain drug is very significant in the categories that First Quality supplies. A strong private label program can deliver the margins retailers need and help establish a point of difference in...

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