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Article Excerpt
Stepping forward to meet what it sees as a trend of corporations merging travel and meetings into one department, midsize travel agency Valerie Wilson Travel Inc., based in New York, last year bought International Meeting Services, a Westport, Conn.-based independent corporate event management company. While transient clients' embrace of meetings offerings has been slow, the agency expects the segment to grow, according to its new head of meetings and incentives, former IMS president and owner Barbara Sivak.
Though the growth of crossover customers so far has been small, the agency sees its clients converging their own transient and meetings programs, Sivak said.
"Valerie didn't have anybody that did meetings, and we are starting to see a trend...
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