|
Article Excerpt
Hilton Hotels Corp. recently transitioned to a single technology platform across all brands. Dieter Huckestein, president of hotel operations for the company's owned and managed properties, last month briefed BTN hotel editor Bruce Serlen on how travel managers benefit from this and other technology improvements.
BTN: Why is a common technology platform so critical?
Dieter Huckestein: Technology really has become a driver in creating more customer value. We're at a juncture right now where all 2,500 of our hotels from Hampton to Hilton are on the same platform. This includes the property management system, but also connects to customer relationship marketing. For example, we know the value to travel managers of our being able to track where their travelers are booking and then share that data. Buyers today just aren't looking for room rates, they're looking for business solutions on how they can consolidate, track, get greater value for their business. Our sales people now have more detailed knowledge as to how many hotels a key account is using, which hotels, room night volume month by month, which improves reporting possibilities.
BTN: At a time when travelers have more booking options, the issue of tracking has become more urgent. Are your key accounts pressing you on this point?
Huckestein: You're right, it's more difficult to track business...
|
|
More articles from Business Travel News
Sam Gilliland leads Sabre., December 08, 2003
EC reports progress on U.S. data debate., December 08, 2003
Business travel forecast: what's in store for 2004., December 08, 2003
Federated takes the CTD route., December 08, 2003
Direct connections proliferating., December 08, 2003
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
