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Brands bring in bucks at U-MD: Stamp Union's foodcourt triples sales by answering the call for name brands.

Publication: Food Service Director
Publication Date: 15-JUL-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
If indeed the adage "all good things come to those who wait" is true, then the Dining Services staff at the University of Maryland-College Park must be ecstatic with the renovation of the Adele Stamp Student Union. The remake of the foodservice space in the 50-year-old campus center was completed last November, closing the book on a process that began, amazingly, in 1989.

There is little doubt students are taken with the results of 16 years' work. Revenues are triple what they were with the former foodservice concepts, according to Wendy Fuoss, assistant director for Dining Services at the Stamp Union. The revenue growth is due primarily to the fact that Maryland decided to rely almost exclusively on national brands in crafting the space.

Brand stand: "We chose this route because brands receive a greater acceptance on campus, compared with our own concepts," explains Pat Higgins, director of dining services at the 35,000-student...

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