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American unveils premium upgrade as competitors add to amenities.

Publication: Business Travel News
Publication Date: 17-JUL-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
American Airlines this week at the National Business Travel Association conference in Chicago is unveiling its new premium class long-haul product, which features a new lie-flat seat, a retrofitted cabin and expanded entertainment options, including a new portable video monitor.

American's refurbishments represent a new wave of business class enhancements among domestic legacy carriers, as Delta Air Lines and United Airlines also are engaged in premium class upgrades on international routes. The three carriers are the first majors to make significant investments in new premium class services since Northwest began installing new premium seating on aircraft in 2003 (BTN, Aug. 11, 2003).

American Airlines senior vice president of global sales David Cush said the upgrade has been a long time coming, considering American last overhauled business class about six years ago. The new cabin and services already are operational on one aircraft flying between Chicago and the United Kingdom and other aircraft will be joining its refurbished ranks beginning in September.

American Airlines is rolling out the new features in two phases, first on Boeing 767-300 aircraft in its fleet, which will be retrofitted by the end of the first quarter of next year, followed by its fleet's Boeing 777 aircraft, which are slated for completion by the end of 2007. American's 767-300...

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