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Publication: Business Travel News
Publication Date: 05-JUN-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
OP-ED: TRW TRAVEL CONSULTING PRESIDENT TOM WILKINSON

For the most part, our industry has stopped arguing about whether online booking is a good thing. Managed online booking tools are an essential part of almost every corporate travel program. Online booking tool vendors all claim large numbers of customers with 50-percent-plus adoption rates. Many of those same customers have documented that average ticket prices on specific routes are lower when booked online than over the phone.

I have talked personally with enough of these customers to believe the numbers. Online booking isn't right for every traveler or trip, but it's hard to envision a world-class travel management program in 2006 that doesn't offer online booking as an option for at least some trips and travelers.

There's also no debate that online...



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