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Article Excerpt
Development of corporate meetings management technology tools has gained speed this year as companies from small attendee management service providers to large travel management providers unveil new tools aimed at event sourcing and management. However, corporate meeting buyers may have trouble separating fact from fiction in the capabilities of these tools, consultants said.
One of the first myths to dispel when looking at meetings management technology is that products available on the market are still years behind transient travel tools, said Michelle Lee, managing director of the internal client services group at New York-based Credit Suisse First Boston. The benefits of using technology around data reporting, control and security are obvious, she said, but many meeting managers are concerned about how technology affects attendees and may be slow to adopt new products.
"What's most important to us on the event planning side is what the end-user experience is and making sure that is as seamless and easy as possible," Lee said. "We're moving forward quite a bit on the technology...
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