Home | Business News | Browse by Publication | B | Business Travel News

Starwood to sell more hotels, accent branding, RevPOR.

Publication: Business Travel News
Publication Date: 05-JUN-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Starwood Hotels and Resorts late last month said it would put another 15 to 18 properties up for sale with a plan toward generating a $500 million to $1 billion return. Starwood CEO Steven Heyer said the sale of these and 28 others sold to Host Hotels & Resorts in April, all of which he characterized as having less value than the ones that remain under Starwood ownership, would fund an aggressive new multi-brand strategy and position the company with a mixed portfolio he called "asset-right."

"The market is very attractive to monetize the real estate for two reasons," said Sean...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Business Travel News
ACTE must seek new prez., June 05, 2006
New Orleans CVB launches incentive award., June 05, 2006
Buyers struggle to navigate tech maze; dispelling meetings technology ..., June 05, 2006

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.