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Hotels investing profits into upgrading executive board meeting space.

Publication: Business Travel News
Publication Date: 05-JUN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
As the hotel industry reaps potentially record profits in 2006, properties likely will reinvest their revenues in construction and renovations. Executive board meeting space is at the top of the list for many properties, and hoteliers said they are luring high-end corporate groups with cutting-edge technology, facilities and amenities, and giving their boardroom space a more modern look.

Major chains last month announced their first-quarter earnings (BTN, May 15), posting strong gains in revenue per available room. PricewaterhouseCoopers predicted that profits for the hotel industry could reach $25.6 billion this year, surpassing a record of $22.5 billion reached six years ago.

The increased revenue is fueling a surge of capital investment, according to PricewaterhouseCoopers. A record $4.8 billion was invested in the U.S. lodging industry in 2005, 50 percent more than in 2004. This year, capital investment is expected to increase to $5 billion.

While much of the investment is slated for sleeping room enhancements, technology is a major area of investment--especially in the form of Internet connectivity--as well as design enhancements "meant to appeal to 'Gen X-ers' and 'Millennials,'" according to PwC.

A survey released in late March by Washington D.C.-based Krisam Group,...

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