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Reward hotel nights trumping air miles.

Publication: Business Travel News
Publication Date: 15-MAY-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The progression in value of hotel loyalty programs has prompted a growing number of members to redeem points for hotel stays rather than transfer their points to miles toward free airline tickets. Escalating room rates--resulting in hotel costs higher than some airfares--also have spurred the trend.

Randy Petersen, editor of Inside Flyer and frequent travel program guru, said that after 23 years, hotel loyalty programs finally are earning respect. "Hotel points have become more valuable than airline miles," Petersen said. "The magic currency used to be airline miles, but...

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