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Create prime-content "cable" channel to which buyers can subscribe: Op-Ed: Andrew W. Menkes, President, HRG Consulting North America.

Publication: Business Travel News
Publication Date: 15-MAY-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
I have been involved with travel technologies dating back to the '70s, when the original systems used for issuing tickets were called carrier reservations systems, or CRSs. Over the years, the systems have improved and in the process they changed their generic name to global distribution systems, or GDSs, but the improvements have lagged behind all other technology enhancements that affect global consumers and businesses alike. The best example that I could give would be to assign a new name to a black and white TV. It may have a new name, but the function is not that much different than...

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