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Benchmark pushes CMP under new brand.

Publication: Business Travel News
Publication Date: 01-MAY-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Houston-based conference center chain Benchmark Hospitality International announced on April 3 that it would rebrand its complete meeting package pricing as the Benchmark Conference Plan for customers. The move is to distinguish Benchmark's CMP from growing confusion over packaged pricing, said Jack Schmidt, chief marketing officer for Benchmark. "We...



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