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Non-incentive corp. group demand rises at resorts.

Publication: Business Travel News
Publication Date: 01-MAY-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Resort managers are seeing new growth in corporate group business outside of the usual incentive travel groups. Training and employee teambuilding events increasingly are being placed at resorts--and properties in turn have pushed a range of alternate services available to corporate groups and emphasized the uniqueness of their offerings.

Having unique products also helps resorts secure repeat business, as buyers said they look for hospitality partners to help them build content and plan activities. Resorts that previously did not target corporate groups also are getting into the game, offering new programs that combine business needs with their signature retreat programs.

Walt Disney World Resort in Orlando, Fla., long has been a popular destination for incentive groups, but the company said its business development resources also are increasingly in demand. Corporate groups are looking for assistance in developing...

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