Home | Business News | Browse by Publication | B | Business Travel News

Cos. use movies to boost mtg. attendance.

Publication: Business Travel News
Publication Date: 03-APR-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
A healthcare company's veterinary division has yielded results from a "meetings and a movie" strategy to increase attendance for its annual product launches. Using movie theaters as venues and enticing attendees with sneak peaks of upcoming feature films has delivered a 40 percent return on investment, based on resulting sales increases, said the company's marketing manager.

After years of annual hotel dinner meetings to launch new products for Bayer HealthCare's Animal Health division, the...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.