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Omni looks to extend presence through Hotel Alliance.

Publication: Business Travel News
Publication Date: 20-MAR-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Omni Hotels earlier this month joined with Kempinski Hotels and Resorts, Pan Pacific Hotels and Resorts, and Rydges Hotels and Resorts in the Global Hotel Alliance--an association of midsize, similar-minded hoteliers seeking to compete with the larger hotel chains for customers by combining forces. Each hotel will look to not only advance its brand identity through GHA, but also drum up business for each of its partners in the alliance.

"The principle of the alliance is to enable small to midsize brands to compete more effectively with the mega chains," said Chris Hartley, CEO of the Global Hotel Alliance and former senior vice president of sales and marketing...

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