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Article Excerpt
Many hotel and resort properties are investing in golf amenities, hoping to lure more corporate meeting business. Corporate groups have become a major source of revenue for golf resorts, especially in midweek, non-peak periods, hoteliers said.
Myrtle Beach, S.C., long has been known as a golf destination, but properties in the area are now hoping to attract more corporate groups with new investment into meeting facilities and amenities.
Jim Eggen, general manager of Avista Resort in Myrtle Beach, said the property, which opened in July 2005, has begun to work with the city" to try and bring in more corporate group business. Avista promotes golf packages for groups with a...
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More articles from Business Travel News
Hotels, buyers increase conference center service focus., March 06, 2006
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