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Commoditization turns travel into lead.

Publication: Business Travel News
Publication Date: 06-FEB-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The ability to purchase travel via the Internet has rendered both leisure and business travel as commodities in the minds of many consumers. Therefore, it is no surprise that many believe that business travel pricing and procurement can be performed in the same manner as for traditional commodities, such as lead or gold. Commoditizing business travel precludes corporate travel managers from fully applying their resources to help make business trips more efficient and productive. Fortunately, prices for commodities are determined solely by the laws of supply and demand, while business...

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