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E-agencies offer dynamic room rates.

Publication: Business Travel News
Publication Date: 26-APR-04 		Format: Online - approximately 918 words
Delivery: Immediate Online Access

Article Excerpt
Online-originating agencies are promoting discount merchant model hotel rates to corporate travel buyers as an alternative to traditional consortia rates--their latest attempt to reshape hotel pricing to capture a greater share of the managed travel market. Similar to moves made by Marriott International and American Express--effective as of January--the online agencies' approach eschews fixed consortia rates in favor of dynamic pricing.

"Like traditional consortia rates, these rates are ideal for cities where I only have five or 10 room nights a month," said Akamai Technologies manager of travel and meeting services Terry Sullo. Akamai has used Expedia Corporate Travel discounted rates almost exclusively this year and, based on first-quarter data, is saving money, she said.

Travelocity Business this month began offering special rates for Best Western International hotels, designed for buyers seeking the equivalent of consortia...

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