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Internet raises profile of independent hotels.

Publication: Business Travel News
Publication Date: 26-APR-04
Format: Online - approximately 578 words
Delivery: Immediate Online Access

Article Excerpt
The Internet as a booking engine has created an unexpected asset for independent hotels in relation to the major multi-brand companies, according to data released by PricewaterhouseCoopers and input from independent operators in New York, Chicago and Houston. The competitive boost it gives them in providing equal visibility is surprising, considering the amount of resources the major chains have put behind their Inter-net efforts. For buyers whose programs balance a mix of chain and independent properties, the David and Goliath battle for Web bookings can...

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