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Industry tangles with procurement over effectiveness.

Publication: Business Travel News
Publication Date: 23-JAN-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The overwhelming majority of U.S. companies do not offer travel as an incentive reward, according to the Society of Incentive & Travel Executives, and the reason is a lack of credible data that can show senior management and procurement departments a return for their investment. Pursuing ROI is a "disservice" to the incentive industry, according to a research paper the association launched last year on the "myths" of meetings measurement.

However, some incentive industry consultants said the industry needs to be able to quantify its value to senior executives, and that ROI could be a useful and achievable goal in growing the industry.

According to Rodger Stotz, chair of the SITE Foundation research committee and vice president and managing consultant for Fenton, Mo.-based Maritz Inc., a survey by The Incentive Federation Inc. showed that 74 percent of U.S. businesses...

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