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Independence still counts: recent industry changes have caused farmers to re-evaluate their relationships with ag retailers. Canadian strategic marketing firm Blacksheep Strategy Inc. has released the first industry wide brand survey of its kind that measures how farmers perceive the brand strength of various Western Canadian agricultural retailers.

Publication: Agri Marketing
Publication Date: 01-APR-04 		Format: Online - approximately 585 words
Delivery: Immediate Online Access

Article Excerpt
Blacksheep Strategy Inc., a Western Canadian strategic marketing consultancy, has completed a first-of-its-kind syndicated study regarding the impact of ag retailer consolidation on farmers' brand perceptions and purchase intentions. This study is the first to assess the impact of a dramatic shift in ownership across the Western Canadian ag retail landscape. Blacksheep spoke to more than 1,000 Canadian Prairie farmers about their views on the companies that sell seed, crop protection and fertilizer products.

The study probes deeply into factors that drive farmers' brand perceptions and...

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