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Marketing strategy leads to federal lawsuit against Best Buy.

Publication: Knight-Ridder Tribune Business News
Publication Date: 09-DEC-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: Scott Carlson

Dec. 9--For more than a year, Best Buy Co. has been touting "customer centricity" as a key tool for growing sales and earnings. The new marketing strategy targets different types of customers.

But customer centricity now is at the center of a federal lawsuit that accuses the Richfield-based consumer electronics chain of racial and gender discrimination in its hiring, pay and promotion practices.

In their complaint, filed Thursday in San Francisco, four current Best Buy workers and two former employees allege the retailer favors white men with the company's best sales jobs and better pay than it offers women and minority workers.

Best Buy spokeswoman Susan Busch denied the allegations, contending...

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