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William Baker: he increased WNET's endowment to $70 million and engineered a merger that allowed two public stations to coordinate their programming and operations.

Publication: Broadcasting & Cable
Publication Date: 08-NOV-04
Format: Online - approximately 793 words
Delivery: Immediate Online Access

Article Excerpt
During a broadcasting career that began when he was just a 16-year-old in Cleveland, William Baker has earned a reputation as an innovator in both commercial and public television by winning seven Emmys, launching a number of cable networks and helping public broadcasters thrive in the digital...

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...world.

By the age of 12, Baker was already dreaming of a career in broadcasting and, while still in high school, landed his first job as a radio engineer. He continued to work in broadcasting while in college, earning a bachelor's and master's degree in communications and then a doctorate in communications and organizational behavior at Case Western Reserve University.

"I knew that broadcasting was extremely competitive and the odds of...

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