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...distribution. means, in turn, that traditional satellite service providers--BT Broadcast Services, Globecast, and Ascent Media--must expand their range of services.
The upshot? Greater price pressures and more services. And that usually means better deals and more options for users, such as stations and networks.
"Using our traditional model of sitting back and hoping channel elects to use us concerned us," says Jon Romm, Intelsat president, media and entertainment division. "We want to get closer to the end user and provide more services than just lease capacity."
But even as Intelsat and others want to go it alone sometimes, they recognize the need to deal more closely with the service providers. "The satellite operators had a really good time dancing by themselves, but it's not as much fun as finding a partner or two to dance with," says Globecast Senior Vice President Mary Frost. "It's not unlike when the networks pool news resources to maximize efficiency and productivity."
So while the telecommunication satellites circle the globe thousands of miles above the Earth, their owners look for new ways to increase their uses. New distribution methods, evolving compression technologies and increased satellite capacity have everyone jockeying for market advantage.
They have reason to be aggressive: "Satellite operators enjoy some of the nicest margins in the industry," says Mike Antonovich,...
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