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...a loose acronym for Arbitron's Portable People Meter (PPM), a new research system that simultaneously tracks radio and TV usage.
Here's how it works: Arbitron will equip 70,000 consumers next year with portable meters, a beeper-size device they carry that detects exposure to any medium capable of emitting an audio signal. Those same people would also use a VNU/ACNielsen HomeScan,...
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