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Spinning the Youthquake.

Publication: Broadcasting & Cable
Publication Date: 08-NOV-04
Format: Online - approximately 217 words
Delivery: Immediate Online Access

Article Excerpt
MTV pumped more money into the "Choose or Lose: 20 Million Loud" campaign to mobilize 18-to 30-year-olds to vote than in any other election year. The network produced more original PSAs and documentaries for this election than ever before. MTV pronounced itself thrilled with the youth turnout...

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...on Election...

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