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Publication: Making it Work
Publication Date: 08-MAY-01
Format: Online
Delivery: Immediate Online Access

Article Excerpt
This is the first of two columns examining what it takes to build a Web presence, and how to make the Internet work for you and your business.

Even though the stock market Internet bubble has burst, the importance of e-commerce to running your business today remains just as strong. Ready or not, customers expect you to have an appropriate online presence for your business.

The challenge to you as the owner is choosing the right online presence in terms of look, feel, functionality and maintenance. There is no simple answer to the question, only some hard work to determine what's right for your particular business. To...

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