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The unfair advantage: decent customer service.

Publication: Making it Work
Publication Date: 06-MAR-01
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Considering how much as been written and said about customer service in the last twenty years it is astonishing that the level of customer service in the marketplace continues to get worse. Aren't you sick and tired of indifferent or even hostile service at places of businesses that are supposedly interested in making a profit? While I have my theories on why this phenomenon continues, I am simply awestruck by the opportunity for any business that chooses to buck this trend.

It is no longer required that your business go above and beyond to delight the customer. The customary standard of service has gone so low that any business that puts a few...

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More articles from Making it Work
Ethical shades of gray., October 01, 2002
Lessons from Enron., February 12, 2002
Five building blocks of great customer service., January 08, 2002
Separating fact from myth., January 08, 2002
Making little daily choices to great effect., January 01, 2002

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