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Cos. deploy more sophisticated incentive travel programs.

Publication: Business Travel News
Publication Date: 19-SEP-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Some corporations again are offering travel as an incentive to top performers, but trips are shorter and closer to home, according to consultants. Such purchasing strategies used in corporate meetings management as multi-event deals with hotel chains have yet to enter the incentive travel market, but consultants said it's only a matter of time.

The nature of incentive trips has changed over the past four years, said Steve Smith, director of sales for meeting and incentive management firm TQ3Navigant Performance Group. Companies now require trips to be focused on results, he said, and buyers have become more strategic.

"The buyer has become much more sophisticated. The buyer has become more of a businessperson than just a travel planner," Smith said....

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