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It's an inside job: green leadership starts with a personal--and sometimes unexpected--commitment to sustainability.

Publication: Contract
Publication Date: 01-AUG-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
It was 10:15 a.m. on August 31, 1994. A normal summer day in Atlanta, and representatives from around the world of a $700-million company were assembling in an average hotel conference room for another average corporate meeting (with below-average coffee). I had just joined the company, moving from the largest chemical company in the world to this one, my customer. I was a chemical engineer who had successfully made the leap from engineering into sales and marketing, but now found myself in research.

As the new kid on the block, my bosses had assigned me to develop a program to respond to customers who were asking about environmental policies and recycling. Why me? I knew nothing about...

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