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Advertising Scam "Search Engine Data Merging".

Publication: Mondaq Business Briefing
Publication Date: 09-AUG-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Online Advertising Scam "Search Engine Data Merging"

Downloading free Web software to do keyword searches in your Web browser address bar can get you more Online advertising than what you asked for.

Unethical spyware/adware companies are promoting themselves as: "get to the top of Google, Yahoo, and MSN search guaranteed for your keywords."

Believe it or not, they do get websites to the top of whoever has this special tracking software installed on their computers.

How do they do it?

Software Step One: Laying the Web Trap

When someone, including children, have downloaded this online free tracking software onto their computer and do any type of search in the browser address bar, side bar, or even in the browser itself the program takes over and in a millisecond before the actual results are displayed, the information is data merged and manipulated with other pay-for-keywords data feeds. Then, when the search results page is displayed to the user it looks like the natural results or even large site targeted Banner Ads at the top of the leading search companies. Depending on who you talk to in these organizations, they claim to have 10 or 20 million network users. Their idea of a network user is anyone who has downloaded this special software onto their computers.

Once these spyware programs are downloaded and installed it can be extremely difficult to remove them. Many times they will not even show up with a logical name in the Windows control panel for add/remove programs. Since they attach themselves to the Internet Explorer Browser, which is integrated directly into the Windows Operating System, there is no way to click un-install to reload a clean Internet Explorer.

People do not have a clue that this downloaded software is changing the relevant results of their searches, plus potentially monitoring all the keywords they type in their browsers. Maybe it is buried in Web Semantics or the FinePrint as to what...

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