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NBTA paper eyes stakeholders.

Publication: Business Travel News
Publication Date: 15-AUG-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Critical steps in the implementation of a strategic meetings management program are identifying direct and indirect stakeholders, defining their roles and optimizing their contributions, according to the groups and meetings committee of the National Business Travel Association in a paper expected to be released at the association's annual convention this week.

The paper, the fourth in a series for travel managers on implementing a corporate meetings management program, guides companies through a step-by-step process of change management techniques by treating stakeholders as customers.

"This is a critical stage for all travel managers, or whoever it may be within the organization that's implementing the strategic meetings management program," said committee co-chair Madlyn Caliri. "A lot...



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