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Hyatt vertically realigns sales operations.

Publication: Business Travel News
Publication Date: 15-AUG-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Hyatt Hotels Corp. for the first time is employing a vertically integrated sales strategy for corporate travel buyers, merging sales operations for Hyatt, Hyatt Regency, Grand Hyatt and Park Hyatt brands, as well as the recently acquired AmeriSuites brand and the majority-owned Hawthorn Suites.

Following months of preparation, the company for the 2006 hotel negotiating season tied together its salesforce and processes for 460 hotels--213 Hyatt and Hyatt International properties, 143 AmeriSuites and 104 Hawthorn Suites--into a singular entity with "one contact representing all the brands for each corporate customer," according to Ty...

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