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Ads on-demand: cable operators seek to monetize free VOD.

Publication: Broadcasting & Cable
Publication Date: 25-JUL-05
Format: Online - approximately 713 words
Delivery: Immediate Online Access

Article Excerpt
There is no denying the growth of free VOD. In recent weeks, Turner has laid out plans for TNT and TBS to begin offering free video-on-demand, and the Speed Channel says it will soon add all-original NASCAR content each Monday. But as any operator knows, "free" content is anything but. Capacity...

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...needs to be added to VOD servers for storage, and additional streams need to be added to the system to meet increased subscriber demand. The networks also face costs: first, in getting the content ready for VOD; then, in negotiating the rights to distribute the program on VOD. TNT, for example, will roll out its...

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