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...and ran sneak peeks and contests during morning shows. Scripps' cable networks ran up to 18 spots a day for the show and teased it in their online newsletters, reaching some 3 million subscribers apiece. Scripps' newspapers featured the show on the covers of their TV-book inserts.
The premiere was a smash, with more than 2.3 million viewers. It quickly became Food's highest-rated regularly scheduled program. It also earned a 1.0 rating with males 18-49, a demo Food Network wants. That success helped lower Food's median male viewing age to 43.5 during second quarter 2004, down from 45.4 last year.
Scripps Networks President John Lansing, a veteran broadcaster and news director relatively new to the cable game, says successfully managing Scripps Networks-the name for the company's cable properties--comes down to two things: "Long-term planning and...
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