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ABC: an upfront spoiler? Rivals think the network set the ad-market bar too low.

Publication: Broadcasting & Cable
Publication Date: 11-JUL-05
Format: Online - approximately 838 words
Delivery: Immediate Online Access

Article Excerpt
ABC Ad Sales President Mike Shaw, who heads a team that is bringing $2 billion or so in the door, has no reason to be paranoid.

So why does he keep a bullet-proof vest in his office? The front bears a label with his name; the back features a bulls'-eye with the ABC logo in the center. The was...

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...body armor a gift from Disney-ABC Television Group President Anne Sweeney during tougher days, when advertisers were trying to drive ABC's prices down.

ABC's Nielsen resurgence means that Shaw needs no protection from advertisers this year. They showered his company with hundreds of millions of dollars in new business during recent upfront ad negotiations.

But the vest might come in handy for deflecting potshots from...

NOTE: All illustrations and photos have been removed from this article.



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