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New Print Campaigns.

Publication: Min's Advertising Report
Publication Date: 04-APR-05 		Format: Online - approximately 611 words
Delivery: Immediate Online Access

Article Excerpt
* Beverly Hills Conference and Visitors Bureau. "Is it shopping or sightseeing?" asks the hand-scripted text in a paean to Beverly Hills, part of a new $2 million print campaign from M&C Saatchi in Santa Monica, Calif., for the Beverly Hills Conference and Visitors Bureau. Designed to grab the attention of those socialites and others likely to spend off-season dollars in the city's upscale hotels and restaurants, ads in April magazines such as Travel + Leisure and Food & Wine, show the city as a romantic, sophisticated young woman. One...

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