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Making magazines matter through mainstream marketing.

Publication: Min's Advertising Report
Publication Date: 24-JAN-05 		Format: Online - approximately 331 words
Delivery: Immediate Online Access

Article Excerpt
If Anne Bologna, president of Fallon, New York has her way, the print component of the magazine industry's soon-to-be-launched Magazine Marketing Coalition (MMC) Initiative, will have the same kind of emotional impact on its target audience as that achieved by Fallon's famous campaigns for Rolling Stone and Time.

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