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Sales Leader of the Year - Winner: Multiple Title--Consumer.

Publication: Min's Advertising Report
Publication Date: 23-MAY-05
Format: Online - approximately 591 words
Delivery: Immediate Online Access

Article Excerpt
David Morris--Publisher, Sports Illustrated

One of only four media executives on The Sporting News' Power 100, David Morris became publisher of Sports Illustrated in December 2003 and spearhead double-digit growth in an increasingly competitive men's category. To say that the magazine has thrived since his arrival would be an understatement.

In 2004, he generated more than $729 million in PIB revenue, representing a 13% jump over 2003 and placing SI as the No. 2 magazine in total revenue. Morris, says one colleague, is a star at connecting advertisers to key properties. In...

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