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Article Excerpt
Many companies around the world now consider global reach to be a core element of their strategic planning process. Put another way, they're seeking to extend the enterprise into the global marketplace. While "going global" is not a new business strategy (you might remember a gentleman named Marco Polo, who operated in the China trade seven centuries ago), the means of implementation are different today from what they were even in the recent past.
Today, the firm that is successfully going global stands ready to share risks, rewards, and technology with its global partners. It also stands ready to source, manufacture, market, finance, and distribute anywhere in the world. In the best-practice organizations, this global supply chain is made agile and responsive by careful planning and the use of cutting-edge technology. Employees at all levels of the organization understand the reasons for going global and the importance of having the right supply chain in place to support...
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