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United discounts all fares: carrier providing 3-tier, domestic corporate pricing structure.

Article Excerpt
United Airlines is implementing a new, three-tier corporate pricing program for all corporate accounts that includes negotiated discounts on every published fare in the domestic market. The revamped discounting strategy is one element of a wider plan to inject more value and utility into relationships with corporate accounts and coincides with United's sales reorganization. It follows modifications to the published fare structure earlier this year and broad corporate contract changes enacted by other major carriers.

United also has relaunched its small business rewards program, embarked on a strategy to migrate corporate bookings to lower-cost distribution channels and begun formulating other programs for corporate and agency clients.

At the same time, United parent UAL Corp. is trying to tie up loose ends and complete a lengthy bankruptcy restructuring by this autumn. The company recently reworked its United Express network contracts and continued reallocating resources to higher-yielding routes, but again requested more time to file a reorganization plan. If approved, the extra time would aid efforts...

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