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Article Excerpt
United Airlines said three travel management companies in late April began accessing inventory and booking tickets through ITA Software's new distribution platform. The airline expects volumes to build significantly in the coming months as corporate clients and other end-users migrate to new economic models.
At the same time, G2 SwitchWorks, another emerging name in deregulated travel distribution, identified Carlson Wagonlit Travel and WorldTravel BTI among its first travel agency customers and said it added AirTran and JetBlue to its list of accessible carriers. No parties involved in these developments would clarify commercial terms or pinpoint transaction levels flowing through new-entrant systems. However, it is clear that airline action, beyond rhetoric, to more closely control product distribution is underway.
In recent industry dialogue, operators of traditional global distribution systems maintained their commitments to secure comprehensive content and offer suppliers an improved value proposition in the face of new" competition. "This is a continuing extension of the posturing by airlines in the marketplace to continue to put pressure on other players," said Chris Kroeger, senior vice president for Sabre Travel Network in North America, speaking at the recent TravelCom Expo in New York. "There is a perception in the market that there is exclusivity on new technology and that is simply not the case. At Sabre, the transition from traditional systems to new systems is well underway."
The airlines, however, view use of new entrants...
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