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ViaSlow vs. ViaGrow: Sumner Redstone fine-tunes his plan to split Viacom.

Publication: Broadcasting & Cable
Publication Date: 09-MAY-05
Format: Online - approximately 937 words
Delivery: Immediate Online Access

Article Excerpt
As Viacom divvies up its assets into two companies, a single piece has turned up as foster child: Showtime Networks Inc.

Why is Viacom CEO Sumner Redstone taking billion-dollar cable network Showtime from cable czar Tom Freston and handing it over to Les Moonves, whose broadcast and radio to...

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...operations don't have very much do with the pay-movie network's?

The answer reveals a lot about Viacom's grand plan to split into two and the challenge Moonves faces as Redstone loads him up with the slowest-growing parts of the company.

In the next several weeks, Viacom's board is scheduled to finalize the details of the split, which calls for spinning off the company's relatively spry divisions--cable and movies--in order to free the new entity from its sluggish siblings, namely broadcast TV, radio and outdoor advertising.

One analyst dubs the two...

NOTE: All illustrations and photos have been removed from this article.



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