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b2b Events: Cleveland's GIE Media Gets Out the Bugs, Goes Bats With Pest-Control Seminars.

Publication: Min's B to B
Publication Date: 18-APR-05 		Format: Online - approximately 735 words
Delivery: Immediate Online Access

Article Excerpt
It's one thing to target high-echelon executives traveling on expense accounts with VIP conferences in top-drawer locales. But how about when the event target is service personnel who work in the field, where every day spent at a pricey seminar is a day not spent producing revenue? While a lot of convention and events coverage concerns the former scenario, in some ways the latter may actually be harder to pull off--particularly in terms of justifying seminar expenses to beady-eyed supervisors who like to say no.

But that's the problem facing GIE Media, a b2b publisher in Cleveland that has turned continuing education in the industries it serves (e.g., pest...

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