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b2b Research: 1) Digital Subscribers Look And Act An Awful Lot Like Print Patrons, Per 101 Poll.

Publication: Min's B to B
Publication Date: 18-APR-05 		Format: Online - approximately 405 words
Delivery: Immediate Online Access

Article Excerpt
Some b2b executives who see a great divide between print subscribers and digital recipients of a publication may want to re-examine things in light of a new digital usage study from tech publisher 101communications. In the study, findings of which were released earlier this month, researchers found that digital subscribers have similar demographic profiles to their print counterparts, are...

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