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2) Marketing Execs Say They Expect To Expand Marketing Expenditures.

Publication: Min's B to B
Publication Date: 18-APR-05 		Format: Online - approximately 265 words
Delivery: Immediate Online Access

Article Excerpt
Just as stories in last week's issue concerned vitality in M&A markets and digital distribution, a first-time poll of chief marketing officers finds new life in marketing spending. The debut "Reality Check" survey from International Data Group's CMO found that overall marketing budgets (which averaged just over $35M among...

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