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Article Excerpt
The move by global distribution systems to display complete hotel pricing, begun in 2003 with much fanfare, has stalled, leaving buyers frustrated. Total pricing promises buyers and travelers the nightly rate, taxes and other fees, but most hotel chains do not provide it.
Cendant's Galileo International last month became the last of the four GDSs to announce complete pricing but, as has been the case with similar announcements, few hotels actually have agreed to provide the expanded pricing information. In fact, Starwood Hotels & Resorts Worldwide is the only major hotel company participating with Galileo, limiting its usefulness.
"To be of any value, pricing has to be consistent across the board," said Peggy Lee, global travel and meeting manager for Network Appliance in Sunnyvale, Calif. "It doesn't help me or my travelers if the information is only available on a portion of the hotels in the system. How are travelers to make the best decision if the prices they're getting are apples-to-oranges, rather than apples-to-apples? Consistency is the...
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