Home | Business News | Browse by Publication | I | International Journal of Research in Marketing

A social influence model of consumer participation in network- and small-group based virtual communities.

Publication: International Journal of Research in Marketing
Publication Date: 01-SEP-04
Format: Online - approximately 0 words
Delivery: Immediate Online Access

Article Excerpt
...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from International Journal of Research in Marketing
Relative explanatory power of agency theory and transaction cost analy..., September 01, 2004
Capturing consumer heterogeneity in metric conjoint analysis using Bay..., September 01, 2004
A cross-validity comparison of rating-based and choice-based conjoint ..., September 01, 2004

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.